Allendale Columbia (AC), a diverse, co-educational, college prep independent school serving over 350 students ages 18 months through grade twelve, seeks a dynamic, collaborative, creative, and goal-oriented Associate Director of Marketing and Communications to work closely with AC’s Advancement Team in various communication efforts. The ideal candidate for this position will have strategic capacity and operational acumen and should be effective at collaborating and executing with teams throughout the organization.
The Associate Director of Marketing and Communications will play a vital role in the AC community during an exciting time in the school's history. They will report to the Director of Marketing and Communications, work as a member of AC’s Advancement Team, and have the opportunity to contribute to a fun, entrepreneurial learning community that values creativity, innovative advancement, and communication ideas. The position demands superior communication skills, including the ability to write effectively. The position also requires excellent strategic communication planning skills and digital platform management expertise.
Key Areas of Responsibility:
INTERNAL COMMUNICATION
Collaborate with Division Heads and Leadership Team members to manage communication messaging to all internal constituent groups including (but not limited to) parents, faculty and staff, Board of Trustees, etc.
Plan, execute, and manage day-to-day internal communications efforts, including email communications, presentations, announcements/postings, material updates and revisions, and proofreading
Additional duties as needed, as assigned by the Director of Marketing and Communications or school administration
WEBSITE MANAGEMENT
Website Ideation, Administration, and Maintenance:
Develop innovative ideas to engage a range of constituents (current families, prospective families, alumni, etc.) via our website presence using historical data, informed SEO strategies, and general best practices for responsive and informative websites
Work closely with AC’s website partner to update content and functionality regularly, monitor and report on-site activity, uncover and execute opportunities to improve messaging and usability, and troubleshoot and solve any website issues
Manage and update day-to-day information necessary on the main website as well as the intranet for parents and employees
Review and analyze site experience data such as Google Analytics, market research, and other relevant information to provide data-based recommendations for site structure, navigation, creative execution, and usability
CONTENT MARKETING MANAGEMENT
Content Marketing Strategy, Execution, and Monitoring:
Understand current trends in content marketing, blogging, and social media, and utilize channel insights to maximize post performance, engagement, and followers and help achieve admissions and development targets
Develop compelling content related to the life of the school, school culture and events, our AC community members, and the interests of our prospective families, and actively participate in telling the school’s story for the purposes of achieving admissions and development targets
Provide strategy and posting calendar for blogs and social media channels, increasing followers and engagement
Research and develop written, photographic, and video content for posts
Work with designers and media partners to optimize advertising campaigns on social media sites as needed
SKILLS AND REQUIREMENTS
Bachelor's degree and a minimum of 3-5 years working in marketing and communications
Experience working within a team to develop targeted messaging and compelling content to be used across multiple channels and for various audiences
Excellent writing and verbal communication skills
Proofreading and editing skills required
Demonstrated strength in working with teams, handling multiple projects simultaneously, and meeting deadlines
High comfort level with using new technology, and experience working in a website CMS and email systems
Excellent customer service skills required
Photo, video, and media editing proficiency preferred
Graphic Design experience preferred
Salary Range:
$60,000 - $70,000
How to apply:
Please send your resume and letter of interest to the Director of Human Resources, Regina Grice, at
rgrice@allendalecolumbia.org or
jobs@allendalecolumbia.org. Write your full name and “Associate Director of Marketing & Communications” in the subject line. Please do not send a fax or a paper copy.
Allendale Columbia School is committed to creating a diverse and inclusive work environment. We are proud to be an equal opportunity employer and do not discriminate against any employee or applicant for employment based on race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, marital status, or any other protected characteristic as outlined by federal, state, or local laws.
Our employment practices are designed to ensure equal opportunity and prohibit discrimination and harassment based on legally protected characteristics. We encourage candidates from all backgrounds to apply and join our vibrant, dynamic team.
Allendale Columbia believes that diversity and inclusion are key to fostering innovation and growth. We are dedicated to continuous improvement and striving to be leaders in equitable employment practices.